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Social Media and Blog Marketing

Posted On: 3/12/2015 12:50:10 PM
Visualwebsite.com offers a turn key marketing solution that will be paired up with your business model.  Automate targeted marketing campaigns for your business.
 
We will provide you with a turn key solution. Your account manager will search for related posts pertaining to your industry and post them twice a week to social media platforms. You will be provided with an editorial schedule which will create the most engagement. Secondly, we will create a monthly blog post on your website, and post it to facebook and twitter. Our content writer will create a blog post for you every month. You may provide us the topic, or we will create one for you.
 
At the first of every month, you will be provided reporting on your campaign. Based on reporting data, we will adjust your campaign to what is working.
 
With this solution, Visualwebsite.com offers it's vast knowledge when it comes to marketing using social networking and blog posts.
 
3 Steps Visualwebsite.com will use to create a successful campaign.
 
  1. Knowing when to make your posts.
    1. Knowing when to make social media posts is an important factor when creating a campaign. This rule will determine how much your potential customers engage in the conversation or post. Did you know that the best time to make a facebook post is Monday at 8:15 in the morning. (may vary by industry) This time of morning people are checking facebook and twitter before they go into their first meetings of the day.
    2. On the other hand, the best time to sell a product is Sunday between 4:30 and 7:30 pm.
    3. Marketing and selling should be done on a certain day and time to increase conversions and engagement.
    4. Include photos for higher user engagement.
  2. Track all social media posts, blog posts, and email campaigns.
    1. This is a very important step to measuring what posts and platforms work best for your company.
    2. Measure Social Media ROI by analyzing how it performs and how much feedback you get.
    3. Once you track which platform creates the most conversions, you can further increase traffic by utilizing that data. If facebook works better than twitter for your company, stick to that platform. This will save you time and money.
    4. Use google analytics for reporting to keep a centralized point of maintenance.
  3. Keep a consistent editorial schedule.
    1. Your campaign will need to run for at least three months to capture data and analyze what is working and what is not working. Visualwebsite.com will put you on a consistent monthly schedule.
Marketing requires analyzing numbers. Find out what posts are creating user engagement and getting click throughs.
 
Tools we will use
  1. Google Analytics for reporting
  2. Bitly for shortening URL links
  3. Facebook, Twitter, and our Blogging Platform.
  4. Dedicated manager for your marketing account.
 
Here are some useful and free tips for Social Media and Blog Marketing


  1. Make a post on Monday morning at 8:15 or 8:30 (may vary by industry)
  2. Start your post with HOW TO or 7 STEPS TO
  3. When Blogging think about your target audience.
  4. Track all social media and blog posts using google analtyics.
  5. Analyze your click through and conversion rate and then adjust your schedule and topics.
  6. Check your traffic sources and only use the platforms that work.
  7. Put social sharing buttons on your site, your blog, and in your emails.
  8. Create original videos and place them on your YouTube channel.
  9. Include photos for higher user engagement.
    1. News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display)
    2. Shared Link Preview: 1200 x 628 px (actually uploads as 484 x 252 px, but same quality concept)
    3. Shared Video Preview: 504 x 283 px
  10. Create contests for discounts and free stuff and collect email addresses for future email blasts.
  11. Remove long links and use a service to shorten the URLs.
  12. Keep link titles under 100 characters.
  13. Keep link descriptions under 250 characters.
 

 

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