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The Benefits of Progressive Web Apps: Why Your Business Should Consider Building One

Posted On: 4/7/2023 10:04:54 AM

Progressive web apps (PWAs) are a new type of web application that combines the best of both worlds: the functionality and user experience of native apps with the accessibility and reach of traditional web apps. PWAs are gaining popularity among businesses of all sizes, as they offer a range of benefits over traditional native apps and web apps. In this blog, we'll take a closer look at the benefits of PWAs.


Cross-Platform Compatibility

One of the main benefits of a PWA is that it can run on any platform, device, or browser, without the need for installation or updates. Unlike native apps that are tied to specific operating systems, PWAs are designed to work seamlessly across all platforms and devices, including desktops, laptops, smartphones, and tablets. This makes them accessible to a wider audience and easier to deploy and maintain for businesses.


Improved User Experience

PWAs offer a seamless, app-like user experience that is fast, responsive, and immersive. They can be accessed from the user's home screen and run in full-screen mode, without the distractions of browser chrome. PWAs also leverage the latest web technologies, such as service workers and web app manifests, to deliver fast load times, offline support, and push notifications, making them ideal for users on the go.


Lower Development and Maintenance Costs

Developing a PWA is typically faster and less expensive than building a native app or a responsive website. PWAs use standard web technologies, such as HTML, CSS, and JavaScript, which are widely supported and easy to learn. This means that businesses can leverage their existing web development skills and tools to build PWAs, without the need for specialized skills or resources. Moreover, PWAs are easier to deploy and maintain than native apps, as they can be updated instantly, without the need for app store approval or user downloads.


Better SEO and Accessibility

PWAs are built using standard web technologies and are therefore easily crawlable by search engines. This means that businesses can optimize their PWAs for SEO and improve their visibility in search results. Additionally, PWAs are accessible to a wider audience, including users with disabilities, as they comply with web accessibility standards and can be easily customized for different user needs and preferences.


Higher Conversion Rates and Engagement

PWAs offer a seamless user experience and offline support, making them ideal for engaging users and driving conversions. They also support push notifications, which can be used to send personalized and timely messages to users, based on their behavior and preferences. According to Google, PWAs have been shown to increase user engagement by up to three times and improve conversion rates by up to 52% compared to traditional web apps.


In conclusion, PWAs offer a range of benefits over traditional native apps and web apps, including cross-platform compatibility, improved user experience, lower development and maintenance costs, better SEO and accessibility, and higher conversion rates and engagement. If you're looking to build a modern, scalable, and accessible web application, consider building a PWA.